Burger King’s new menu is like publishing trends

I know that sounds weird, but think about it: Burger King rolled out some new menu items that are a lot like McDonald’s because surveys showed that consumers wanted items similar to McDonald’s.

When the Chick Lit and Amish genres were peaking, publishers put out their own books in those genres because readers wanted more than just one or two Chick Lit or Amish authors to read/devour.

I see nothing wrong with BK (and publishers) running with their own similar versions of items that have proven to be popular. It means that if I’m traveling and need to stop in fast food, if there’s a BK nearby, I’ll stop since I know their menu will have what I want. Similarly, when I want to read something Amish, I’m not limited to just Beverly Lewis—there are lots of other Amish books to choose from.

What do you think?

Comments

Danica Favorite said…

Personally, I'm a little creeped out by the fact that the Burger King guy's name is McDonald. Just sayin'

Mon Apr 02, 03:17:00 PM 2012

Heather said…

I'm still thankful for those hole in the wall diners (and book genres/publishers) that don't cater to the masses. They are often the most authentic and consistent because they don't have to reinvent the menu in 20 minutes to cater to the new tastes. I like to try something new but it's always nice to know I can go back to my old standby.

Mon Apr 02, 03:28:00 PM 2012

Mansfield Park (BBC 1986)

Captain’s Log, Supplemental Blog book giveaway: To enter, go to the blog links below and post a comment there. Valley of Betrayal by Tricia Goyer It Happens Every Spring by Gary Chapman and Catherine Palmer Jane Austen miniseries I love Jane Austen. She’s my favorite classic writer, and I even bought audiobooks of her novels and listen to them again and again. I also love Amazon.com and visit my Gold Box every day (not that I buy that often). One day I had a deal for the entire set of DVDs of miniseries produced by BBC of Jane Austen’s novels. No, I didn’t buy the set—but it made me curious, and so I put the miniseries on my Netflix queue. The miniseries are all rather old. I just finished Mansfield Park . I’m quite divided on it. Costumes: score 4. They were mostly really rather nice, appropriate to the character’s background and income, and not too flamboyant, although there were several places the women’s headgear was just way over the top. Acting: score 4. I l...

Tabi socks, part deux

Captain's Log, Stardate 07.25.2008 (If you're on Ravelry, friend me! I'm camytang.) I made tabi socks again! (At the bottom of the pattern is the calculation for the toe split if you're not using the same weight yarn that I did for this pattern (fingering). I also give an example from when I used worsted weight yarn with this pattern.) I used Opal yarn, Petticoat colorway. It’s a finer yarn than my last pair of tabi socks, so I altered the pattern a bit. Okay, so here’s my first foray into giving a knitting pattern. Camy’s top-down Tabi Socks I’m assuming you already know the basics of knitting socks. If you’re a beginner, here are some great tutorials: Socks 101 How to Knit Socks The Sock Knitter’s Companion A video of turning the heel Sock Knitting Tips Yarn: I have used both fingering weight and worsted weight yarn with this pattern. You just change the number of cast on stitches according to your gauge and the circumference of your ankle. Th...

How to Start the Lady Wynwood’s Spies Series (with Free Prequels & Bonus Extras)

New to Lady Wynwood’s Spies? Start Here I’m a fan of both Pride and Prejudice and Mission: Impossible , and I loved the idea of noblewomen working as undercover agents, so I wrote this Christian Regency romantic suspense series for readers just like me. Lady Wynwood’s Spies is a multi-volume adventure filled with faith, suspense, and romance. Unlike many historical romances that stand alone, each volume continues a larger story, pulling you further into the same grand conspiracy. Along the way, the series draws you deeper into the characters’ struggles and triumphs, giving you a richer, more immersive experience. If you love stories where you don’t have to say goodbye to the characters after just one book, this series was written for you. Below is your complete reader guide to the books, prequels, bonus content, and behind-the-scenes extras. Whether you’re just curious or ready to dive in, this roadmap will help you find the perfect place to start. ✨ Lady Wynwood’s Spies Reader...

Poll for the title of my book!

Captain’s Log, Supplemental Blog book giveaway: My Thursday book giveaway is The Wedding Caper by Janice Thompson . My Monday book giveaway is Thanks for the Mammogram! AND Reconstructing Natalie , both by Laura Jensen Walker . You can still enter both giveaways. Just post a comment on the blog posts above . On Thursday, I'll draw the winner for The Wedding Caper and post the title for another book I'm giving away. Pick my title! The Zondervan Marketing Department is torn about which title would be best for my debut novel. So you guys get to weigh in! Here are your choices: Solo Sushi Sushi for One Single Sushi Solo Sashimi Leave a comment about which you prefer and WHY. I’ll run this poll for a couple weeks to figure out which will be the title for my new book! TMI: Writing: I posted another "Health and the Writer" post at WriterQuotes , and an agent post at my Story Sensei blog . And in case you missed it, my review of The Guy I’m Not Dating by Trish Perry is ...

Grace Livingston Hill romances free to read online

I wanted to update my old post on Grace Livingston Hill romances because now there are tons more options for you to be able to read her books for free online! I’m a huge Grace Livingston Hill fan. Granted, not all her books resonate with me, but there are a few that I absolutely love, like The Enchanted Barn and Crimson Roses . And the best part is that she wrote over 100 books and I haven’t yet read them all! When I have time, I like to dive into a new GLH novel. I like the fact that most of them are romances, and I especially appreciate that they all have strong Christian themes. Occasionally the Christian content is a little heavy-handed for my taste, but it’s so interesting to see what the Christian faith was like in the early part of the 20th century. These books are often Cinderella-type stories or A Little Princess (Frances Hodgson Burnett) type stories, which I love. And the best part is that they’re all set in the early 1900s, so the time period is absolutely fasci...

Search This Blog