Monday, July 11, 2005

Marketing overload

Captain's Log, Stardate 07.11.2005

I'm taking an online marketing class and it's a bit overwhelming. There's so much information and so many options for a writer, whether Introverted or Extroverted, whether pre-published or multi-published.

What's most overwhelming is the realization of how much extra work goes into marketing a book. Just ONE book. I couldn't imagine trying to market two books of two different genres like some authors do.

There's so much I need to learn, like how to write a press release for my book, how to write an informative article on a topic touched on in my book, how to find various media avenues for my book. Aack!

I would consider a publicist's fee as money well spent.

One great thing is that the instructor gave me some terrific ideas about places to submit articles about my book and the topic it touches on, embryonic stem cells. These are ideas I would NEVER have thought of myself. Thinking like a marketing person requires a totally different mindset.

Writing: has a great article up on CBA, or International Christian Retail Show.

Diet: Did Taebo today, the second time I exercised this week. I'm aiming for at least four times, hopefully more. Also, my calorie count is down today. But I had a rude awakening at lunch—I hoped vegetarian would be less calories, right? So I ordered half of a vegetarian sandwich at Erik's Delicafe. After lunch, I looked on their website, and it has the MOST calories out of all the sandwiches! Sheesh. I never win. There goes my theory. But on an upnote, it was the most scrumptious sandwich I've had in a while. Calories are worth it if I enjoy myself. :)

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