I know that sounds weird, but think about it: Burger King rolled out some new menu items that are a lot like McDonald’s because surveys showed that consumers wanted items similar to McDonald’s.
When the Chick Lit and Amish genres were peaking, publishers put out their own books in those genres because readers wanted more than just one or two Chick Lit or Amish authors to read/devour.
I see nothing wrong with BK (and publishers) running with their own similar versions of items that have proven to be popular. It means that if I’m traveling and need to stop in fast food, if there’s a BK nearby, I’ll stop since I know their menu will have what I want. Similarly, when I want to read something Amish, I’m not limited to just Beverly Lewis—there are lots of other Amish books to choose from.
What do you think?
When the Chick Lit and Amish genres were peaking, publishers put out their own books in those genres because readers wanted more than just one or two Chick Lit or Amish authors to read/devour.
I see nothing wrong with BK (and publishers) running with their own similar versions of items that have proven to be popular. It means that if I’m traveling and need to stop in fast food, if there’s a BK nearby, I’ll stop since I know their menu will have what I want. Similarly, when I want to read something Amish, I’m not limited to just Beverly Lewis—there are lots of other Amish books to choose from.
What do you think?
Comments