Monday, April 02, 2012

Burger King’s new menu is like publishing trends

I know that sounds weird, but think about it: Burger King rolled out some new menu items that are a lot like McDonald’s because surveys showed that consumers wanted items similar to McDonald’s.

When the Chick Lit and Amish genres were peaking, publishers put out their own books in those genres because readers wanted more than just one or two Chick Lit or Amish authors to read/devour.

I see nothing wrong with BK (and publishers) running with their own similar versions of items that have proven to be popular. It means that if I’m traveling and need to stop in fast food, if there’s a BK nearby, I’ll stop since I know their menu will have what I want. Similarly, when I want to read something Amish, I’m not limited to just Beverly Lewis—there are lots of other Amish books to choose from.

What do you think?

2 comments :

  1. Personally, I'm a little creeped out by the fact that the Burger King guy's name is McDonald. Just sayin'

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  2. I'm still thankful for those hole in the wall diners (and book genres/publishers) that don't cater to the masses. They are often the most authentic and consistent because they don't have to reinvent the menu in 20 minutes to cater to the new tastes. I like to try something new but it's always nice to know I can go back to my old standby.

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